When it comes to writing, there are certain rules and conventions that one must follow in order to communicate effectively. One such rule involves the use of contracts in sentences. A contract is a shortened or combined form of two words, typically involving the omission of a letter or letters and the use of an apostrophe in their place. In this article, we will explore the proper use of contracts in writing and how they can impact your SEO efforts.
First and foremost, it is important to understand that the use of contracts in writing is generally considered to be more informal than the use of the full form of the word. For example, „I`m“ is a contract for „I am.“ While this may be perfectly acceptable in casual conversation, it may not be appropriate for more formal written communications. As a copy editor, it is important to consider the tone and context of the writing when determining whether or not to use a contract.
Additionally, the use of contracts can have an impact on your SEO efforts. Search engines like Google rely heavily on the words used in a web page to determine its relevance to a particular search query. This means that using contracts in your content can actually help to improve your search engine rankings. This is because search engines typically recognize the contracted form of a word as being equivalent to its full form.
When using contracts in your writing, it is important to follow certain guidelines to ensure that they are used correctly. For example, it is generally acceptable to use a contract in place of a verb and the word „not.“ For example, „I`m not going to the party tonight.“ However, it is not generally acceptable to use a contract in place of a pronoun and a noun. For example, „Her and I went to the store“ should be „She and I went to the store.“
In conclusion, the use of contracts in writing can be a powerful tool for improving your SEO efforts. However, it is important to use them correctly and in a way that is appropriate for the context and tone of your writing. As a professional, it is your job to ensure that contracts are used effectively and appropriately in all of the content that you edit.